KidCents

We are excited to announce that we are now an official KidCents charity! KidCents is a program created by The Rite Aid Foundation that allows Rite Aid customers to round up their purchases to the nearest dollar and donate their change to help support kid-focused charities.

Children Today will now be listed as an official KidCents charity on kidcents.com. Through KidCents, Rite Aid customers can visit www.kidcents.com, elect to round up their Rite Aid purchases, and donate their change to an official KidCents charity, which now includes us!

Here’s what you can do to support Children Today with your KidCents round-up donations when you shop at Rite Aid:

Visit www.kidcents.com and follow the steps online to become a Rite Aid wellness+ member (join for free) and enroll in the KidCents program.

• After you join wellness+ (or if you are already a wellness+ member), login on www.kidcents.com and click “Select a Charity” on the website menu.

• Here you can search for Children Today in the list of official KidCents charities.

• When you find Children Today, click on the “Select this Charity” button so that your KidCents round-up change will be designated to Children Today.

• Now the next time you shop at Rite Aid, your change will be rounded up to us! 

This means more funding to help us offer the type of trauma-informed child development and family support services that families experiencing homelessness or those who are involved in the child welfare system so desperately need.  

It also means that YOU have the ability to help us reach our goals by simply shopping at Rite Aid and rounding up your purchases for our organization, as well as asking your friends and family to participate in the program. Imagine the change that your change can make!

We are looking forward to our partnership with The Rite Aid Foundation and excited by the opportunities that KidCents brings to our organization and those we help. Thank you for your support!